Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour

Michael Groß

Year of publication:	2020
Authors:	Groß, Michael
Published in:	International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 11.2020, 1, p. 50-80
Subject:	mobile buying \| mobile shopping \| m-shopping \| mobile buyer \| non-mobile buyer \| consumer discrepancy \| digital natives \| generation Z \| consumer attitude \| shopping motive \| media usage behaviour \| mobile commerce \| electronic marketing \| retailing \| Konsumentenverhalten \| Consumer behaviour \| Mobile Business \| Mobile business \| Mobilkommunikation \| Mobile communications \| Mediennutzung \| Media usage \| Online-Handel \| Online retailing \| Einzelhandel \| Retail trade \| Online-Marketing \| Internet marketing \| Mobile Marketing \| Mobile marketing \| Deutschland \| Germany