Differences in advertising strategies of service marketers : a content analysis
Utkarsh, Harshit Maurya, and Sanjay Medhavi
| Year of publication: |
April-June 2016
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|---|---|
| Authors: | Utkarsh ; Maurya, Harshit ; Medhavi, Sanjay |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 37.2016, 2, p. 109-124
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| Subject: | Advertising strategy | appeal | credence | India | service advertising | service quality | Werbung | Advertising | Indien | Dienstleistungsqualität | Service quality | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbeplanung | Advertising planning | Marketingmanagement | Marketing management | Printwerbung | Print advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2016.1154733 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486834