Different roles, different strokes : disseminating e-WOM in industrial Internet platform through multi-actor value co-creation
Yue Liu, Xiumei Zhu, Mengyao Zhang, Jiaying Fu, Chaonan Yan, Yichuan Wang, Yunkai Zhai
| Year of publication: |
2025
|
|---|---|
| Authors: | Liu, Yue ; Zhu, Xiumei ; Zhang, Mengyao ; Fu, Jiaying ; Yan, Chaonan ; Wang, Yichuan ; Zhai, Yunkai |
| Subject: | COSMOPlat | digital platform capability | multi-actor value co-creation | WOM in B2B | Digitale Plattform | Digital platform | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Social Web | Social web | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Internet | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22128 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015373119