How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
Jiaxun He, Shuang Zhang
| Year of publication: |
2022
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|---|---|
| Authors: | He, Jiaxun ; Zhang, Shuang |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 142.2022, p. 694-706
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| Subject: | B2B2C | Customer share | Digitalized interactive platform | Platform value | Digitale Plattform | Digital platform | Beziehungsmarketing | Relationship marketing | China | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Social Web | Social web | Kundenintegration | Customer integration | Online-Handel | Online retailing | B-to-B-Marketing | Business-to-business marketing | Netzwerkökonomik | Network economics | Kundenwert | Customer value | Geschäftsmodell | Business model | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.01.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013168453