Differential game approach to pricing and advertising decisions
Hannan Amoozad Mahdiraji, Adel Hatami-Marbini, Niloofar Mohammadi Moazed, Manouchehr Ansari, Ali Asghar Abbasi Kamardi
| Year of publication: |
2021
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|---|---|
| Authors: | Amoozad Mahdiraji, Hannan ; Hatami-Marbini, Adel ; Moazed, Niloofar Mohammadi ; Ansari, Manouchehr ; Kamardi, AliAsghar Abbasi |
| Published in: |
Operations research letters. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6377, ZDB-ID 720735-9. - Vol. 49.2021, 5, p. 688-695
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| Subject: | Differential game | Duopoly market | Dynamic advertising | Dynamic pricing | Shift costs | Duopol | Duopoly | Werbung | Advertising | Spieltheorie | Game theory | Preismanagement | Pricing strategy | Preiswettbewerb | Price competition | Dynamisches Spiel | Dynamic game |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.orl.2021.07.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013207429