Digital Darwinism : Branding and Business Models in Jeopardy

by Ralf T. Kreutzer, Karl-Heinz Land

Why the Digital Revolution Is Challenging You and Why You Have to Act Now -- Digital Darwinism and the Social Revolution - Which Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer -- Big Data and Technology - Drivers of the Information Revolution on the Part of the Company and Accelerators of the Era of Cooperation -- How the Social Revolution Is to Be Managed -- How Marketing Becomes the ROI Driver Within a Company -- Confidence - The New Currency in Marketing and Management -- Social CRM - The New Rules of the Game in Leading Customers -- Why Marketing Is Becoming a Service -- The Necessity of Change Management - Or Why Our Traditional Communication and Organizational Structures Are Becoming Obsolete.

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Year of publication:	2015
Authors:	Kreutzer, Ralf T.
Other Persons:	Land, Karl-Heinz (contributor)
Publisher:	Berlin, Heidelberg : Springer Berlin Heidelberg
Subject:	Markenführung \| Brand management \| Computerunterstützung \| Computerized method \| Cloud Computing \| Cloud computing \| Geschäftsmodell \| Business model \| Soziales Netzwerk \| Social network \| Marketing \| Soziale Software \| Electronic Commerce \| Verbraucherverhalten \| Markenpolitik \| Dienstleistungsangebot
Description of contents:	Description [swbplus.bsz-bw.de]