Digital Darwinism : Branding and Business Models in Jeopardy

Why the Digital Revolution Is Challenging You and Why You Have to Act Now -- Digital Darwinism and the Social Revolution - Which Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer -- Big Data and Technology - Drivers of the Information Revolution on the Part of the Company and Accelerators of the Era of Cooperation -- How the Social Revolution Is to Be Managed -- How Marketing Becomes the ROI Driver Within a Company -- Confidence - The New Currency in Marketing and Management -- Social CRM - The New Rules of the Game in Leading Customers -- Why Marketing Is Becoming a Service -- The Necessity of Change Management - Or Why Our Traditional Communication and Organizational Structures Are Becoming Obsolete.