Digital enablement and its role in internal branding : a case study of HUANYI travel agency
Chunqing Li, Shuojia Guo, Li Cao, Jie Li
| Year of publication: |
July 2018
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| Authors: | Li, Chunqing ; Guo, Shuojia ; Cao, Li ; Li, Jie |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 72.2018, p. 152-160
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| Subject: | Digitalization digital enablement internal branding HUANYI | Digitalisierung | Digitization | Markenführung | Brand management | Electronic Commerce | E-commerce | Reisevermittler | Travel agency | Informationstechnik | Information technology | Digitale Plattform | Digital platform | Interne Markenführung | Internal branding |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.04.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011887319