Digital marketing excellence : planning, optimizing and integrating online marketing

Dave Chaffey and PR Smith

Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index

Year of publication:	[2017] ; Fifth edition
Authors:	Chaffey, Dave ; Smith, Paul R.
Publisher:	London : Routledge
Subject:	Online-Marketing \| Internet marketing
Description of contents:	Table of Contents [gbv.de]

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