Digital marketing excellence : planning, optimizing and integrating online marketing

Dave Chaffey and PR Smith

Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index

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Year of publication:	[2017] ; Fifth edition
Authors:	Chaffey, Dave ; Smith, Paul R.
Publisher:	London : Routledge
Subject:	Online-Marketing \| Internet marketing
Description of contents:	Table of Contents [gbv.de]

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Erscheint auch als (Online-Ausgabe):

Chaffey, Dave, 1963- author. Digital marketing excellence. - New York : Routledge, 2017

Erscheint auch als (Online-Ausgabe):

Chaffey, Dave *1963-*. Digital marketing excellence, Fifth edition. - London : Routledge, Taylor & Francis Group, 2017. - 1 Online-Ressource (xxvii, 660 Seiten)

Erscheint auch als (Online-Ausgabe):

Chaffey, Dave *1963-*. Digital marketing excellence, 5 edition. - New York : Routledge, 2017. - 1 Online-Ressource (1 online resource)

Erscheint auch als (Online-Ausgabe):

Chaffey, Dave *1963-*. Digital Marketing Excellence, 5th ed.. - Florence : Routledge, 2017. - 1 Online-Ressource (691 pages)

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