Digital marketing innovation and firm performance : the role of decision-making comprehensiveness in dynamic environments
Trihadi Pudiawan Erhan, Sebastiaan van Doorn, Arnold Japutra and Irwan Adi Ekaputra
| Year of publication: |
2024
|
|---|---|
| Authors: | Erhan, Trihadi Pudiawan ; Van Doorn, Sebastiaan ; Japutra, Arnold ; Irwan Adi Ekaputra |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 2, p. 435-456
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| Subject: | Decision comprehensiveness | Digital marketing innovation | Environmental dynamism | Organizational performance | Upper echelon | Unternehmenserfolg | Firm performance | Online-Marketing | Internet marketing | Innovation | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-01-2023-0097 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014486750