Digital media consumption : using metrics, patterns and dashboards to enhance data-driven decision-making
Kaye Chan, Mark Uncles
| Year of publication: |
2022
|
|---|---|
| Authors: | Chan, Kaye ; Uncles, Mark |
| Subject: | dashboards | data-driven decisions | digital magazines | digital media consumption | NBD-Dirichlet | Digitale Medien | Digital media | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage | Online-Marketing | Internet marketing | Big Data | Big data | Entscheidung | Decision | Digitale Güter | Digital goods |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1994 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012813935