How do digital natives and digital immigrants respond differently to interactivity online : a model for predicting consumer attitudes and intentions to use digital information products
Colleen P. Kirk; Larry Chiagouris; Vishal Lala; Jennifer D. E. Thomas
| Year of publication: |
2015
|
|---|---|
| Authors: | Kirk, Colleen P. ; Chiagouris, Larry ; Lala, Vishal ; Thomas, Jennifer D. E. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 55.2015, 1, p. 81-94
|
| Subject: | Online-Marketing | Internet marketing | Interaktive Medien | Interactive media | Digitale Güter | Digital goods | Internetnutzung | Internet usage | Prognoseverfahren | Forecasting model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010520786