Digital user segmentation and privacy concerns
Jacques Bughin
| Year of publication: |
2011
|
|---|---|
| Authors: | Bughin, Jacques |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 13.2011/12, 2, p. 156-165
|
| Subject: | Datenschutz | Data protection | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507714