Dimensional range overlap and context effects in consumer judgments
Yi‐Wen Chien; Duane T. Wegener; Chung‐Chiang Hsiao; Richard E. Petty
| Year of publication: |
2010
|
|---|---|
| Authors: | Chien, Yi‐wen ; Wegener, Duane T. ; Hsiao, Chung‐chiang ; Petty, Richard E. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 3, p. 530-542
|
| Subject: | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008662498