Direct or indirect channel structures : evaluating the impact of channel governance structure on export performance
Meena Rambocas; Raquel Meneses; Carlos Monteiro; Pedro Quelhas Brito
| Year of publication: |
2015
|
|---|---|
| Authors: | Rambocas, Meena ; Meneses, Raquel ; Monteiro, Carlos ; Brito, Pedro Quelhas |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 24.2015, 1, p. 124-132
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| Subject: | Distribution channel | Exporter profitability | Loyalty | Relationship | Satisfaction | Vertriebsweg | Export | Kundenzufriedenheit | Customer satisfaction | Internationales Marketing | International marketing | Beziehungsmarketing | Relationship marketing |