Disentangling the Iipact of omnichannel integration on consumer behavior in integrated sales channels
Year of publication: |
2020
|
---|---|
Authors: | Trenz, Manuel ; Veit, Daniel J. ; Tan, Chee-Wee |
Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 44.2020, 3, p. 1207-1258
|
Subject: | Omnichannel retail | multichannel retail | channel integration | channel synergies | electronic commerce | convenience | risk | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Multikanalvertrieb | Multichannel strategy |
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