Disentangling the relationship between trust, online buying, and customer satisfaction : a three-way interaction model
Jeeva Venkatakrishnan, Ravikumar Alagiriswamy, Satyanarayana Parayitam
| Year of publication: |
2024
|
|---|---|
| Authors: | Venkatakrishnan, Jeeva ; Alagiriswamy, Ravikumar ; Parayitam, Satyanarayana |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 12.2024, 4, p. 806-828
|
| Subject: | Customer satisfaction | e-Retailers | India | Online buying | Trust | Kundenzufriedenheit | Vertrauen | Confidence | Online-Handel | Online retailing | Indien | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-023-00228-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015138136