Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Živa Kolbl, Adamantios Diamantopoulos, Maja Arslanagic-Kalajdzic, Vesna Zabkar
| Year of publication: |
2020
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|---|---|
| Authors: | Kolbl, Živa ; Diamantopoulos, Adamantios ; Arslanagic-Kalajdzic, Maja ; Zabkar, Vesna |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 118.2020, p. 346-362
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| Subject: | Brand ownership | Brand stereotype competence | Brand stereotype warmth | Perceived brand globalness/localness | Perceived value | Purchase intentions | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.06.048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012288612