Do consumers stick with good-looking broadcasters? : the mediating and moderating mechanisms of motivation and emotion
Thac Dang-Van, Tan Vo-Thanh, Thinh Truong Vu, Jianming Wang, Ninh Nguyen
| Year of publication: |
2023
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|---|---|
| Authors: | Dang, Van Thac ; Vo-Thanh, Tan ; Thinh Truong Vu ; Wang, Jianming ; Nguyen, Ninh |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-12
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| Subject: | Consumer engagement | Emotion | Live streaming e-commerce | Motivation | Physical attractiveness | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113483 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013534166