Green hotel practices and consumer revisit intention : a mediating model of consumer promotion focus, brand identification, and green consumption value
Year of publication: |
2024
|
---|---|
Authors: | Dang-Van, Thac ; Vo-Thanh, Tan ; Wang, Jianming ; Nguyen, Hoang Viet ; Nguyen, Ninh |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 30.2024, 4, p. 677-693
|
Subject: | Green hotel practices | revisit intention | brand identification | promotion focus | green consumption value | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Umweltbewusstsein | Environmental consciousness | Umweltmanagement | Environmental management | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Markenimage | Brand image | Verkaufsförderung | Sales promotion | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
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