Do corporate social responsibility (CSR) initiatives boost customer retention in the hotel industry? : a moderation-mediation approach

Shalini Srivastava and Nidhi Singh

Year of publication:	2021
Authors:	Srivastava, Shalini ; Singh, Nidhi
Subject:	company reputation \| CSR \| customer satisfaction \| customer-company identification \| stakeholder approach \| Corporate Social Responsibility \| Corporate social responsibility \| Hotellerie \| Hotel industry \| Stakeholder \| Kundenzufriedenheit \| Customer satisfaction \| Firmenimage \| Corporate reputation \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing

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