Do customer acquisition cost, retention and usage matter to firm performance and valuation?
Gilad Livne, Ana Simpson and Eli Talmor
| Year of publication: |
2011
|
|---|---|
| Authors: | Livne, Gilad ; Simpson, Ana ; Talmor, Eli |
| Published in: |
Journal of business finance & accounting : JBFA. - Hudson, NY : John Wiley & Sons Ltd, ISSN 0306-686X, ZDB-ID 192962-8. - Vol. 38.2011, 3/4, p. 334-363
|
| Subject: | Kundenbindung | Customer retention | Kundengewinnung | Customer acquisition | Beziehungsmarketing | Relationship marketing | Telekommunikationssektor | Telecommunications industry | Kanada | Canada | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009159877