Do customers always adopt buy-online-and-pick-up-in-store service? : consideration of location-based store density in omni-channel retailing
Year of publication: |
2022
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Authors: | Li, Qi ; Wang, Quansheng ; Song, Peijian |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-17
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Subject: | Adoption behavior | Buy-online-and-pick-up-in-store | Omni-channel retailing | Store density | User characteristics | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing | Innovationsakzeptanz | Innovation adoption | Online-Handel | Online retailing | Theorie | Theory |
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