Do different consumers operate under the same preference model?
V. Parker Lessig and Beverlee B. Anderson
| Year of publication: |
1976
|
|---|---|
| Authors: | Lessig, V. Parker ; Anderson, Beverlee B. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 4.1976, 1/2, p. 429-439
|
| Subject: | Verbraucher |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002375402