A consistency between two different market segmentation approaches
V. Parker Lessig
| Year of publication: |
1975
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|---|---|
| Authors: | Lessig, V. Parker |
| Published in: |
Review of business and economic research : RBER ; a publication of the Division of Business and Economic Research, College of Business Administration, University of New Orleans. - New Orleans, La., ISSN 0362-7985, ZDB-ID 860612-2. - Vol. 11.1975/76, 2, p. 82-88
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| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Notes: | mit bibliogr. Angaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002375388