Do high brand equity and very high brand equity require different conditions? : an empirical study using fsQCA
Pedro Torres, Mário Augusto, Pedro Godinho
| Year of publication: |
2018
|
|---|---|
| Authors: | Torres, Pedro M. ; Augusto, Mário Gomes ; Godinho, Pedro |
| Published in: |
International journal of economics and business research. - Olney, Bucks. : Inderscience, ISSN 1756-9850, ZDB-ID 2481914-1. - Vol. 16.2018, 2, p. 263-279
|
| Subject: | brand equity | brand loyalty | perceived quality | brand awareness | fsQCA | qualitative comparative analysis | fuzzy sets | configurational analysis | Markenimage | Brand image | Fuzzy-Set-Theorie | Fuzzy sets | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011990595