Do not settle for simple assessment : the effects of marketing metric uses on market-sensing capability
Xiaoning Liang, Johanna Frösén and Yuhui Gao
| Year of publication: |
2023
|
|---|---|
| Authors: | Liang, Xiaoning ; Frösén, Johanna ; Gao, Yuhui |
| Subject: | Competitive intensity | Diagnostic use of marketing metrics | Focus on market-related metrics | Interactive use of marketing metrics | Market-sensing capability | Marketing | Performance-Messung | Performance measurement | Betriebliche Kennzahl | Financial ratio | Marktforschung | Market research |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-04-2021-0233 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014252309