Do Numeric Values Influence Subjects' Responses to Rating Scales
| Year of publication: |
2001
|
|---|---|
| Authors: | Amoo, T. ; Friedman, H.H. |
| Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 9028651. - Vol. 26.2001, 1, p. 41-46
|