Label or Position: Which has the Greater Impact on Subjects' Responses to a Rating Scale?
| Year of publication: |
2003
|
|---|---|
| Authors: | Friedman, H.H. ; Cohen, D. ; Amoo, T. |
| Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 9028651. - Vol. 28.2003, 2, p. 77-81
|