Multiple Biases in Rating Scale Construction
| Year of publication: |
1999
|
|---|---|
| Authors: | Friedman, H.H. ; Amoo, T. |
| Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 9028651. - Vol. 24.1999, 3, p. 115-126
|