Do ongoing relationships buffer the effects of service recovery on customers̕ trust and loyalty?
Year of publication: |
2012
|
---|---|
Authors: | Santos, Cristiane Pizzutti dos ; Basso, Kenny |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 30.2012, 3, p. 168-192
|
Subject: | Kundenzufriedenheit | Customer satisfaction | Beschwerdemanagement | Complaint management | Beziehungsmarketing | Relationship marketing | Bank | Brasilien | Brazil |
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