Do retailers benefit from deploying customer analytics
Frank Germann; Gary L. Lilien; Lars Fiedler; Matthias Kraus
| Year of publication: |
2014
|
|---|---|
| Authors: | Germann, Frank ; Lilien, Gary L. ; Fiedler, Lars ; Kraus, Matthias |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 90.2014, 4, p. 587-593
|
| Subject: | Customer analytics | Performance implications of customer analytics | Survey data | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Kundenanalyse | Customer analysis | Konsumentenverhalten | Consumer behaviour | IT-gestütztes Marketing | Computer-assisted marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473261