Do switching costs hurt new product development performance? : the role of relationship quality and customer involvement

Yi Li, Nelson Oly Ndubisi, Jinpeng Xu and Gang Li

Year of publication:	2022
Authors:	Li, Yi ; Ndubisi, Nelson Oly ; Xu, Jinpeng ; Li, Gang
Subject:	Customer involvement \| New product development performance \| Relationship quality \| Switching costs \| Beziehungsmarketing \| Relationship marketing \| Produktentwicklung \| New product development \| Wechselverhalten \| Switching behaviour \| Lieferantenmanagement \| Supplier relationship management \| Kundenintegration \| Customer integration \| Innovation \| Produktqualität \| Product quality \| Konsumentenverhalten \| Consumer behaviour

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