Do the little emperors rule? Comparing informativeness and appeal types in Chinese, American, and French magazine advertising
Lu Zheng. Joseph E. Phelps, Yorgo Pasadeos and Shuhua Zhou
| Year of publication: |
2007
|
|---|---|
| Authors: | Zheng, Lu ; Phelps, Joseph E. ; Pasadeos, Yorgo ; Zhou, Shuhua |
| Published in: |
Cross-cultural buyer behavior. - Amsterdam : Elsevier, ISBN 978-0-7623-1412-6. - 2007, p. 159-177
|
| Subject: | Zeitschrift | Magazine | Werbung | Advertising | China | USA | United States | Frankreich | France |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003478321