Do you know your valuable customers?
Stefan Wilhelm, Stefan Gueldenberg and Wolfgang Güttel
| Year of publication: |
2013
|
|---|---|
| Authors: | Wilhelm, Stefan ; Gueldenberg, Stefan ; Güttel, Wolfgang H. |
| Published in: |
Journal of knowledge management. - Bingley : Emerald Group Publ. Ltd., ISSN 1367-3270, ZDB-ID 1495109-5. - Vol. 17.2013, 5, p. 661-676
|
| Subject: | Modivation | Strategic management | Customer knowledge management | Customer typologies | Entrepreneurial firms | Strategic customers | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Strategisches Management | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Kundenanalyse | Customer analysis | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010202200