Does a firm's product-recall strategy affect its financial value? : an examination of strategic alternatives during product-harm crises
Yubo Chen, Shankar Ganesan, & Yong Liu
| Year of publication: |
2009
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|---|---|
| Authors: | Chen, Yubo ; Ganesan, Shankar ; Liu, Yong |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 6, p. 214-226
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| Subject: | Unternehmen | Enterprise | Reputation | Produktqualität | Product quality | Krisenmanagement | Crisis management | Ereignisstudie | Event study |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003901185