Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Ting Liu and Minghao Liu
| Year of publication: |
2024
|
|---|---|
| Authors: | Liu, Ting ; Liu, Minghao |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 52.2024, 1, p. 125-145
|
| Subject: | Brand loyalty | Channel consistency | Omni-channel retailing | Showrooming | Webrooming | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Markentreue | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Handelsmarketing | Retail marketing | Markenartikel | Brand | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-12-2022-0517 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014484231