Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Kirk Plangger, Ben Marder, Matteo Montecchi, Richard Watson, Leyland Pitt
| Year of publication: |
2023
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|---|---|
| Authors: | Plangger, Kirk ; Marder, Ben ; Montecchi, Matteo ; Watson, Richard ; Pitt, Leyland F. |
| Subject: | customer data | customer insight value | customer privacy and data security concerns | customer relationships | customer surveillance | prediction experiments | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Kundendaten | Customer data | Datensicherheit | Data security | Kundenwert | Customer value | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21866 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014338467