Does customer satisfaction exist in purchasing and usage of electronic home appliances in Bangladesh through interaction effects of social media?
Year of publication: |
2021
|
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Authors: | Md Uzir Hossain Uzir ; Abu Bakar bin Abdul Hamid ; Latiff, Ahmad Shaharudin Abdul |
Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 23.2021, 1, p. 113-137
|
Subject: | customer satisfaction | product quality | quality of service | perceived value | social media | structural equation model | SEM | electronic home appliance | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Strukturgleichungsmodell | Structural equation model | Produktqualität | Product quality | Bangladesch | Bangladesh | Konsumentenverhalten | Consumer behaviour |
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