Does Double Jeopardy apply using average spend per buyer as the loyalty metric?

John Dawes, Allison Bond, Nicole Hartnett, Byron Sharp

Year of publication:	November 2017
Authors:	Dawes, John ; Bond, Allison ; Hartnett, Nicole ; Sharp, Byron
Published in:	Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 25.2017, 4, p. 261-268
Subject:	Double Jeopardy \| Value \| Pricing \| Brand loyalty \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Markentreue \| Markenartikel \| Brand \| Markenimage \| Brand image

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