Does experience matter? : differences in relationship benefits, satisfaction, trust, commitment and loyalty for novice and experienced service users
Year of publication: |
2010
|
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Authors: | Dagger, Tracey S. ; O'Brien, Timothy K. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 9/10, p. 1528-1552
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Subject: | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence |
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