Does greater online assortment pay? : an empirical study using matched online and catalog shoppers
Junzhao Ma (Department of Marketing, Monash University, Victoria, Australia)
| Year of publication: |
September 2016
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|---|---|
| Authors: | Ma, Junzhao |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 3, p. 373-382
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| Subject: | Retail assortment management | Propensity score matching | Electronic commerce | The long tail | Multichannel retailing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Sortiment | Retail assortment | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Matching |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2016.05.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011566716