Does language matter? : a cross-national comparison of the moderating effect of language on website information-processing
Juan Miguel Alcántara-Pilar, Salvador Del Barrio-García, Mª Eugenia Rodríguez-López
| Year of publication: |
July 2018
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|---|---|
| Authors: | Alcántara-Pila, Juan Miguel ; Barrio-García, Salvador del ; Rodríguez-López, Mª Eugenia |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 88.2018, p. 66-78
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| Subject: | Language | Online perceived risk | Perceived usability | Satisfaction online | Uncertainty avoidance | Individualism | Sprache | Website | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Kundenzufriedenheit | Customer satisfaction | Benutzerfreundlichkeit | Usability | Online-Marketing | Internet marketing | Vergleich | Comparison | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.03.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011869547