Does messaging matter? : investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
Cody T. Havard, Patrick Ferrucci and Timothy D. Ryan
| Year of publication: |
2021
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|---|---|
| Authors: | Havard, Cody T. ; Ferrucci, Patrick ; Ryan, Timothy D. |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 27.2021, 1, p. 20-30
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| Subject: | consumer attitudes | consumer behavior | consumer perceptions | in-group bias | mediated messaging | Rivalry | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Meinung | Opinion | Wahrnehmung | Perception | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2019.1620838 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012424755