Does product involvement influence how emotions drive satisfaction? : an approach through the theory of hedonic asymmetry
Year of publication: |
2018
|
---|---|
Authors: | Calvo-Porral, Cristina ; Ruiz Vega, Agustín V. ; Lévy Mangin, Jean-Pierre |
Published in: |
European research on management and business economics. - Barcelona : Elsevier Espãna, S.L.U., ISSN 2444-8834, ZDB-ID 2855400-0. - Vol. 24.2018, 3, p. 130-136
|
Subject: | Involvement | Emotions | Satisfaction | Emotion | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Arbeitszufriedenheit | Job satisfaction | Zufriedenheit |
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