Does relationship communication matter in B2C service relationships?
M.S. Balaji (Nottingham University Business School, University of Nottingham Ningbo China, Ningbo, China), Sanjit Kumar Roy (Department of Marketing, The University of Western Australia, Perth, Australia) and Khong Kok Wei (Nottingham University Business School, Selangor, Malaysia)
| Year of publication: |
2016
|
|---|---|
| Authors: | Balaji, M. S. ; Roy, Sanjit ; Kok Wei Khong |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 2, p. 186-200
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| Subject: | Relationship marketing | Communication | Trust | Commitment | Language | Stimulus-organism-response model | Beziehungsmarketing | Vertrauen | Confidence | Kommunikation | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Sprache |