Does the nature of the interaction matter? : understanding customer channel choice for purchases and communications
Yolanda Polo and F. Javier Sese
| Year of publication: |
August 2016
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|---|---|
| Authors: | Polo-Redondo, Yolanda ; Sesé, F. Javier |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 19.2016, 3, p. 276-290
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| Subject: | multichannel customer management | customer-initiated communications (CICs) | purchase behaviors (PBs) | perceived risk | financial services | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Finanzdienstleistung | Financial services | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1094670516645189 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011665396