Does user-generated content influence value co-creation in the context of luxury fashion brand communities? : matching inclusivity and exclusivity
Vincenzo Basile, Amélia Brandão, Mariana Ferreira
| Year of publication: |
2024
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|---|---|
| Authors: | Basile, Vincenzo ; Brandão, Amélia Maria Pinto da Cunha ; Ferreira, Mariana |
| Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2024.2024, 4, p. 419-444
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| Subject: | Brand communities | Brand value perceptions | E-commerce | Luxury | Luxury brands and consumers | User-generated content | Value co-creation | Kundenintegration | Customer integration | Luxusgüter | Luxury goods | Social Web | Social web | Markenartikel | Brand | Markenführung | Brand management | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Markenimage | Brand image |
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