Doing business in Libya : assessing the nature and effectiveness of international marketing programs in an evolving economy
Izzudin Bzusnaina; Tony Woodall
| Year of publication: |
2015
|
|---|---|
| Authors: | Bzusnaina, Izzudin ; Woodall, Tony |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 24.2015, 5, p. 781-797
|
| Subject: | Country-of-origin (brand) | Libya | Major domestic appliances | Marketing strategy | Marketing tactics | Standardization/adaptation | Libyen | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011372712